TourRadar success story
Booking tours made easy is their moto and with 24/7 customer support & over 50,000 traveler reviews, they’re the go to guys.
- Joined:
- 2014
- Reach:
- Global
- Target demographic:
- Varies based on product from young singles to middle-aged couples
Who are they?
TourRadar allows travelers to book tours with over 500 operators from around the world with the knowledge that they can read and leave reviews for any trips booked through the site.
Why TourRadar have partnered with World Nomads
What they use to refer their users to World Nomads
- Contextual Links
- Landing Page
- Quote Widget
- Sub-Navigation
- Post Purchase
TourRadar have contextual links throughout their site and on every tour listing they have a section which lists ‘what’s included’ and ‘what’s not included’ where they reference travel insurance and link back to their landing page.
They also recommend travel insurance once a user has booked a tour on their website and through email.
What are the benefits to their users?
Travel insurance is required by most tour operators when booking customers. They need to provide proof of insurance at the start of the trip. World Nomads also understands the nature of tours and the risks and activities associated with them.
Travis Pittman
CEO & Founder, TourRadar
CEO & Founder, TourRadar
What are the benefits to their business?
"Insurance is a requirement for most tour companies and is complimentary to the travel booking experience and we're confident that World Nomads will provide a quality product that protects customers on tours
Culturally we share a lot of commonalities and have similar customer demographics."
What's been their most effective approach?
"We've found that our most effective approach has been in our post purchase pages and booking confirmation emails."