TourRadar allows travelers to book tours with over 500 operators from around the world with the knowledge that they can read and leave reviews for any trips booked through the site.
TourRadar have contextual links throughout their site and on every tour listing they have a section which lists ‘what’s included’ and ‘what’s not included’ where they reference travel insurance and link back to their landing page.
They also recommend travel insurance once a user has booked a tour on their website and through email.
Travel insurance is required by most tour operators when booking customers. They need to provide proof of insurance at the start of the trip. World Nomads also understands the nature of tours and the risks and activities associated with them.
"Insurance is a requirement for most tour companies and is complimentary to the travel booking experience and we're confident that World Nomads will provide a quality product that protects customers on tours
Culturally we share a lot of commonalities and have similar customer demographics."
"We've found that our most effective approach has been in our post purchase pages and booking confirmation emails."