Rough Guides' success story
Travel guides publisher, Rough Guides, matches their global audience with our global products.
- Joined:
- September 2009
- Reach:
- Global
- Target demographic:
- 25-45yr old urban professionals & older professionals with families
Who are they?
Rough Guides are a leading travel publisher covering more than 120 destinations around the globe. They established themselves in the 80's through the shared desire to create a guidebook that met their needs as travelers. Fast forward to today and their guides can be seen on bookshelves in hostels and hotels the world over.
What they use to refer their users to World Nomads
- Main navigation
- Quote widget
- Contextual links
- Travel offers banner
Rough Guides link to their dedicated travel insurance landing page from articles on almost every page of the site. Their landing page houses their quote widget and copy that explains World Nomads as a brand and emphasizes the importance of travel insurance. They also have a link to travel insurance in their Main Navigation under the heading 'travel offers'. Most recently they've added a 'travel offers' banner which links to travel insurance, hotels, hostels, car rental and tours to provide a holistic service for their users.
What are the benefits to their users?
To put it simply, it helps with educating our readers on the need for travel insurance and gives us and our readers peace of mind.
Jon French
Product Manager, Rough Guides
Product Manager, Rough Guides
What are the benefits to their business?
"Ultimately, the revenue from our partnership with World Nomads helps add to our bottom line and we see very healthy conversions."
What's been their most effective approach?
"This is a good question. We've been trialling a number of different methods which most recently include adding a travel offers banner to each page. This has proved effective and of course contextually linking from pages throughout the site is always a great way to drive traffic."