Mi Viaje por el Mundo's success story
Alejandro, a Mexican travel blogger, inspires his ever increasing audience to get out and travel.
- Joined:
- April 2014
- Reach:
- Mexico & Latin America
- Target demographic:
- 25-35 year old Mexicans with higher education
Who are they?
Mi Viaje por el Mundo is a travel blog designed for Spanish speakers who are planning their first trip or are looking to find out more about a specific destination
What they use to refer their users to World Nomads
- Contextual links
- Landing Page
- Quote Widget
- Main Navigation
Contextual links and quote widgets are used in travel articles on their blog, for example "how to select travel insurance for travel" or any other article related to organizing a trip.
What are the benefits to their users?
Basically that I have the confidence that I’m referring my readers to a good company with a huge reputation that is also loved by other travel companies and travel bloggers.
Alejandro Nuñez
Founder, Mi Viaje por el Mundo.
Founder, Mi Viaje por el Mundo.
What are the benefits to their business?
"The simplicity of purchasing once the decision is taken. My job as a travel blogger is to discuss a product I use and like. If the reader decides to buy the insurance after reading my post, they can buy it without complication or steps to follow, its a straight forward process."
What's been their most effective approach?
"Referring them to a specific article at the right time. For example, if you are starting to plan a trip that will happen in 6 months in the future you won’t care much about your travel insurance but if you are about to leave soon for your trip then the type of information you are looking is more specific like “what to do in a city”. These type of articles can include a subtle hint to read more about travel insurance or why its important to always travel with it."