Intro Travel's success story
Introducing SE Asian countries for backpackers looking to do a big trip or gap year.
- Joined:
- December 2011
- Reach:
- Global
- Target demographic:
- Young, first-time and solo travelers
Who are they?
Intro Travel offer epic group adventures in Australia, Thailand, Bali & Vietnam and are a great introduction to any of these countries. They also take away the hassle of organizing visa’s, bank accounts etc.
What they use to refer their users to World Nomads
- Contextual links
- Landing page
- Email list
- Social media
Intro Travel have a travel insurance page on their websites with a link to World Nomads. They also link within the customer's check-in area of the website and the 'before you go' information that they share with their travelers before they depart. From time to time they will also promote travel insurance through their social media.
What are the benefits to their users?
It’s an easy way for us to help our customers get great cover for their trip, from a company that we trust.
Trent Ford
General Manager, Intro Travel
General Manager, Intro Travel
What are the benefits to their business?
"We earn a little bit of commission without having to get involved with issuing any policies."
What's been their most effective approach?
"Being able to speak to our customers about the reasons why they should get Travel Insurance is always the best way to encourage someone to get cover. And once we show them how cheap it is and how easy it is to get they usually purchase a policy."