Eurail success story
Rail pass providers to International travelers visiting Europe.
- Joined:
- April 2016
- Reach:
- Global
- Target demographic:
- Very broad audience from youths to adults
Who are they?
Eurail sell rail passes to non-Europeans looking to travel around Europe. They offer their services in 28 countries and Eurail pass holders can travel from anywhere between 3 days to 3 months.
Why Eurail have partnered with World Nomads
What they use to refer their users to World Nomads
- Contextual links
- Landing page
- Main-navigation
- Post purchase
Eurail refer customers to World Nomads in a number of different ways. On the Eurail website, they have a dedicated travel insurance landing page that sits in the 'before you leave' section. When customers purchase their pass, they will see a quote widget on the thank you (confirmation) page.
They also send an email to all customers after they purchase a pass to prepare them for their trip. In this email, they remind the traveler of the importance of arranging travel insurance.
Finally, they include contextual links and information about World Nomads in their 'inspirational content' that's housed in their blog under articles that focus on outdoor activities or the like.
What are the benefits to their users?
As we sell passes to customers worldwide, it is important for us that we choose partners that support customers on a global level. It is a great benefit that we can offer a trusted partner, World Nomads, as the insurance partner to all our travelers.
Maia Rezig
Partnerships Manager, Eurail
Partnerships Manager, Eurail
What are the benefits to their business?
"We are continuously improving the complimentary services for our customers on our websites Eurail.com and Interrail.com. By co-operating with World Nomads our travelers can instantly book travel insurance to make sure that they are covered during their trip. Collaboration with one of the leading travel insurance providers also fulfils our ambition to strengthen our offering through partnerships, leveraging the strengths of both companies."
What's been their most effective approach?
"We aim to offer the right services on the right moment to our travelers. Therefore we have been testing several touch points on the websites and integrated World Nomads information in our pre-trip email. The moment right after booking a train pass turned out to be most successful, for example, the integration of the World Nomads widget on thank you pages generates a lot of sales."