The Broke Backpacker's success story

Who are they?

Will’s blog, The Broke Backpacker, is packed to bursting with tips and tricks to help adventurers travel cheaper, further and longer than ever before. Right now, The Broke Backpacker is on a mission to cover every single country in the world with their ultimate, award winning, destination guides.

Why The Broke Backpacker has partnered with World Nomads

What they use to refer their users to World Nomads

• Contextual Links
• Landing Page
• Quote Widget
• Email

The Broke Backpacker is an absolutely massive site with over one thousand published articles. In many of their posts, they have a ’traveling safely’ section where they encourage their readers to travel smart, buy insurance and hide their money when traveling.

Since The Broke Backpacker focuses on travel to more off beat locations like Pakistan, Iran, Myanmar etc, as well as promoting camping and hitchhiking, they also have a number of dedicated safety guides on the site as well. For those, they recommend World Nomads as their insurance provider of choice. They mostly use SEO to drive traffic for The Broke Backpacker, social media is not part of their strategy.

What are the benefits to their users?

What are the benefits to their business?

"It’s easy for us to promote World Nomads as it’s the insurance company which myself and my whole team use on our travels.

Working with World Nomads has been a very natural fit for us and we like that World Nomads doesn’t feel like a typical insurance company - they put out a lot of high quality content on how to safely, responsibly and ethically travel the world and have similar values to our own.

Beyond that, as a blogger it’s very important to diversify one's income and World Nomads has provided us with a valuable passive income stream as well as further opportunities - such as copywriting work. I work with a lot of affiliate programs and World Nomads is one of our biggest earners."

What's been their most effective approach?

"SEO all the way! Our preferred tactic is to answer questions rather than a hard sell, so we simply mention that if you’re heading to a country like India or Pakistan then you are going to want to have some travel insurance.

I’ve had to claim on insurance four times on my travels, and once it was for a five figure amount, so I’m a big believer in buying travel insurance. I have a couple of posts about my misadventures on the site - one where I was in a motorbike accident, another where I ended up in hospital, facing an amputation, for two weeks.

These stories convert really well because 1. They make travel insurance into a bit more of an exciting topic and 2. They allow my audience to realise that things do go wrong and that maybe getting insurance is a good idea after all."